Podcasting Reaches the Masses
The increased popularity of podcasts has come about largely by the efforts of Apple, whose new addition to iTunes has given millions of iPod users access to them. Over a million subscriptions to podcasts in Apple's new directory were noted in the first forty-eight hours. Apple's strategy with this new endeavor involves giving away access to these podcasts in the hopes of selling more iPods. Podcasts can also be downloaded with computer media players, but the iTunes system streamlines the process and makes it much easier to grab and listen to them. Some researchers expect the trend to explode even more in coming years, predicting the number of podcast listeners to reach up to 56 million by 2010. That's 75 percent of all iPod users, as compared to just fifteen percent last year.